BY JUDY CARLSON
WEALTH MANAGEMENT CONTRIBUTOR
Diane Mulligan, founder and president of M&C Communications, is a delightful woman who spent years in the television news business in five states. She brings an incredible wealth of information and experience directly to her clients as their public relations (PR) expert.
“PR is not just about brand building. It is so much more than that. We are constantly helping our clients build and tell their story.”
Mulligan and her team literally become “insiders” in the companies in which they work. They all have journalism backgrounds, so they know how the media think, what they want and how to prepare their clients to handle any type of coverage from the most positive news to a serious crisis.
A company’s reputation can be destroyed overnight. That’s why M&C takes a very proactive approach from day one with their clients, learning their business, preparing messaging, rehearsing potential crisis situations and maintaining state-of-the-art social media and web presence.
Mulligan’s clients have peace of mind. Should a crisis arise, they know Mulligan and her team are ready at a moment’s notice to move quickly, be first on the scene, engage the media, communicate their story and manage the client’s reputation.
Clients are impressed by how diligently M&C steps in from the beginning, asks a lot of questions, understands the numbers, learns the business model, and gets to know the people. Working with CEOs, Mulligan not only helps build strategic, measurable goals, she implements and executes to achieve actual results.
M&C’s strategic consulting ensures win-win deals with news organizations and positions CEOs and companies as thought leaders in their industry. PR strategies include media tactics with out-of-the-box creative elements.
“Relationship is very important, especially when you are working with someone on your business,” says Tony Carnesi, team leader and CEO at Keller Williams-DTC. “The relationship I have earned with Diane goes both ways and is one I do not want to give up. It is a key relationship in both my personal life and my professional life.”
Mulligan and her team at M&C Communications may be a perfect fit for your business. They are dynamic, knowledgeable, personable and bring the best out of everyone they meet. Visit their website at mandc
communications.com and more importantly, meet Diane for a cup of coffee. You’ll be glad you did.