John Lucero, founder and principal of Lucero Development Services, is the 2019 recipient of the Oliver Frascona Lifetime Achievement Award from the Denver Metro Association of REALTORS (DMAR). Frascona, a well-known legal advocate with a passion for real estate, dedicated his life’s work to real estate law, representing and advising developers, builders, lenders, buyers, sellers, landlords, and tenants.
Raised in Denver’s Sunnyside neighborhood, Lucero has served in countless leadership roles and has been an active and engaged advocate for homeownership and a champion of entry and move-up homeownership opportunities, fair housing and community impact since the first day of his 26-year real estate career.
Soon after earning his real estate license, Lucero helped move a family out of public housing using a disability homeownership program offered by a local bank. That family not only sustained homeownership, they moved up over the years. The family’s children and grandchildren all attended college and all sought Lucero out when they purchased their homes. It was with that initial closing that he discovered the power of positive change that REALTORS® embody and how homeownership improves lives, neighborhoods and schools.
He has maintained that set of beliefs throughout his career and encourages every member of his team to be actively engaged in their community. His Five Points headquartered Lucero Development Services works with developers and government agencies to create and preserve affordable and market rate housing and for projects that provide economic growth, workforce development and education. In addition, Lucero has participated in the creation and preservation of more than 4,000 affordable housing units throughout his career. Together with his employee team members, the company focuses on inclusiveness and has been instrumental in formalizing the work of numerous local and national REALTOR® boards including cross-membership with the Colorado Association of Hispanic Real Estate Professionals (CAHREP) and the National Association of Hispanic Real Estate Professionals (NAHREP).
Originally appointed by then Denver Mayor John Hickenlooper, Lucero served across three Mayors as the deputy director for Denver’s Office of Economic Development where he oversaw the housing development and small business loan portfolios and formed long-term partnerships with local REALTOR® associations that remain in place today. Lucero currently serves on the Denver Board of Water Commissioners and on several policy related REALTOR committees at each level of government.
“John has been a true asset to the REALTOR® community at the local, state, and national level for many years,” said DMAR CEO Ann Turner. “He is a true expert in the government affairs arena, and we are incredibly grateful for the time and energy John has devoted throughout his career to protecting homeownership and private property rights.”
“It is an absolute honor to be recognized with the Oliver Frascona Award,” said Lucero. “Oliver was not only a good friend and colleague over the decades, he taught and shared with me his insatiable appetite for helping others achieve their home ownership and real estate dreams. While I’ve been fortunate to be recognized by my peers and the industry for my work over the years, this is an incredibly meaningful honor that I will hold very dear to my heart.”
Founded in 2009, Lucero Development Services crafts solutions-based strategies for its clients by integrating the unique expertise of its team members in positive community development with its client’s goals. The company’s understanding of the balance between the private and public sector in real estate development shapes its mission and positions Lucero Development Services to best navigate modern development complexities.