“Business Beyond the Broncos” engages members with Denver’s diverse sports industry


Last month’s EDG meeting focused on the economic impact of the sports industry. With representatives from the majority of the professional teams within the Denver Metro area, as well as the Mayor of Glendale, “Rugby Town USA,” Chamber members were given a unique perspective on how this industry drives the economy throughout our state.

The Denver Broncos’ Vice President of Corporate Partnerships, Brady Kellogg, kicked off the breakfast with a review of the staggering economic impact the team has on Colorado’s economy – with or without the Super Bowl Champion title. Most notably: the team has 205 full-time employees and grows to 3,500 on game day; fans represent nearly 200 million social impressions per month across a variety of digital channels, and corporate partnerships contribute to nearly $600 million in incremental spending on an annual basis.

However, this breakfast wasn’t just about the Broncos. Denver offers a rich landscape of sporting events from the Colorado Rockies, to the Rapids Soccer Club, and beyond.

With only 20 years of history in Colorado, the Rapids Soccer Club is the emerging sport of the market. Driven primarily by a millennial audience, the Rapids Soccer Club and Dick Sporting Goods Park have played a significant role in enhancing development in Stapleton.

Offering a different perspective, Gregory Feasel of the Colorado Rockies exclaimed, “we sell hope, it’s not always about wins.” The economic impact of this hopeful tradition is truly immeasurable. It engages the community, brings people and families together, and creates collaboration through friendly competition. Mayor Mike Dunafon furthered this point by highlighting the positive impact of Infinity Park’s rugby arena in Glendale.

As a chamber, we were delighted to host such an engaging panel of speakers and start the day focused on such an exciting topic. Until next time… “go team!”

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